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Last year was the year of the split. Tech titans like Nvidia, Broadcom, and MicroStrategy all executed 10-for-1 stock splits that sent retail investors (rightly or wrongly) into a buying frenzy.

But despite multiple major stocks climbing to record-high levels this year — Netflix $1,200, Meta $760, and AutoZone $4,200 — we have yet to see any significant split action in 2025.

Why Companies Split Their Stock

A stock split is financial engineering. It makes individual shares more affordable without changing the company's underlying value.

When a company executes a 4-for-1 split, shareholders receive four shares for every one they previously owned, while the stock price drops to one-quarter of its pre-split level. It doesn’t change the overall market capitalisation of the company or anything from a foundational value perspective.

However, it can have some psychological benefits and add flexibility for the company, which can often be enough for markets to rally around it.

Companies typically split their stock for a few key reasons:

Accessibility: High stock prices can deter smaller investors who prefer to buy full shares rather than fractions. A $1,000 stock becomes more psychologically appealing at $100 after a 10-for-1 split.

‍Liquidity: For the same psychological reasons, lower prices often increase trading volume, and the higher liquidity makes the stock even more appealing for further retail investments and lower-risk traders.

‍Employee compensation: Splits give greater flexibility when granting employees shares through stock option programs.

‍Market inclusion: Some indices, particularly the Dow Jones, favour companies with more moderate share prices.

Stock Splits So Far in 2025

Although at a far more measured pace than we saw in 2024, this year has seen some split activity, especially from outside the tech sector. Four prominent non-tech companies have completed forward splits so far in 2025:

• Coca-Cola Consolidated (COKE): Announced a 10-for-1 split
• O'Reilly Automotive (ORLY): Completed a 15-for-1 split
• Interactive Brokers (IBKR): Executed a 4-for-1 split in June
• Fastenal (FAST): Implemented a 2-for-1 split

However, the tech sector, which dominated split headlines in 2024, has been notably quiet this year.

Next Top Stock Split Candidates

1. Netflix (NFLX) - $1,200+ Per Share

Netflix is the most likely candidate for a 2025 stock split. The company's share price pushed through the $1,200 barrier for the first time following the release of positive financial results for H1 2025.

Netflix has conducted two stock splits in the past: a 2-for-1 stock split in 2004, and a 7-for-1 stock split in 2015 when its price hit $650 per share — almost half of what it is currently.

Netflix reported 18.9 million new subscribers during Q4 2024  (significantly more than the 8.2 million Wall Street forecast), and its advertising revenue is also expected to double by the end of 2025.If its momentum continues, Netflix executing a split before the end of the year is highly likely.

2. Meta Platforms (META) - $760+ Per Share

Meta is the only member of the Magnificent Seven stocks to never carry out a split. META currency trades at over $760 — a threshold where many companies regularly consider splitting.

Meta's winning streak over the past year drove its shares to an all-time high of $790 in August, and it is the top performer in 2025 among the Magnificent Seven.

Meta posted earnings beats of $47.5 billion in revenue in July, well above the $44.83 billion expectation, with earnings per share hitting $7.14 compared to the expected $5.89.

There is high speculation that the company could announce its first-ever split before the end of 2025. Its heavy AI spending, including raising 2025 AI expenditures to $66-72 billion, shows Meta’s confidence in its trajectory and would justify a stock split within the next few months.

3. Microsoft (MSFT) - $510 + Per Share

Microsoft currently trades around $510 per share. Its all-time high of $555.45 per share came in July 2025, driven by AI growth and cloud dominance.

Microsoft has executed nine stock splits since going public in 1986, with the most recent occurring in 2003, when shares traded around $48.The 22-year gap since the last split is the longest drought in the company's history, with all previous splits occurring below $200 per share.

Microsoft is one of only two stocks in the price-weighted Dow Jones Industrial Average trading above $500, alongside Goldman Sachs.

The Dow's price-weighted structure means higher-priced stocks have disproportionate influence on the index, creating pressure from S&P Dow Jones Indices to maintain balance.

There is also a competitive precedent for Microsoft to split. Its long-time rival, Apple, executed a split in 2020 when its stock was in the $450 range. And other tech giants, such as Nvidia and Broadcom, have also recently split their stocks, setting a strong precedent for Microsoft to follow.

4. Costco Wholesale (COST) - $960+ Per Share

Costco's consistent growth and near $1000 per share price make it a likely split candidate in the next 6-12 months. The company has split its stock multiple times in the past, but its last split was over 25 years ago in 2000. The stock is up 2,780% since then.

Costco’s reported Membership fee revenue increased 10% to $5.3 billion from June 2024 to May 2025, and its overall revenue of $268.78 billion is up 5.94% during the same period.

Despite the positive numbers, Costco’s management has remained noncommittal when asked about split plans, making timing uncertain despite the strong financial case.

5. AutoZone (AZO) - $4,230+ Per Share

AutoZone's current stock price ironically exceeds the cost of many used cars for which it sells parts.

Despite its massive per-share price, AutoZone has avoided splitting since 1994. The company's share buyback programs have nearly halved the share count in the past ten years, pushing the price higher.

This massive share price alone puts it firmly on the upcoming split candidate list. However, its history shows that they often delay and defy the split norm.

Stock Splits Are a Result, Not a Cause

Stock splits generate excitement, but they don’t change a business's fundamental value or the total value of the shares owned by shareholders.

Although research suggests split stocks often outperform broader markets in the 12 months following the announcement, this is generally a correlation, not a causation.

It is the strong business fundamentals that justified the split in the first place that usually lead to market outperformance, rather than the split itself. Anyone considering these stocks should focus on business fundamentals rather than split speculation.

That said, stock splits can generate hype and serve as catalysts for broader market attention. If the marketing strategy around the split is done well, it can help the company generate more interest from retail investors than otherwise anticipated.

Looking Ahead

2025 has seen fewer tech company stock splits than 2024, setting the stage for major announcements in the coming months. Companies like Netflix and Meta face increasing pressure to make their shares more accessible as prices reach new highs.

The next wave of stock splits will likely come from these established leaders whose strong business performance has driven their share prices to split-warranting levels.

Whether these companies ultimately decide to split their stocks remains to be seen, but the fundamental case for each remains strong regardless of corporate actions.

What Is a Bollinger Band Reversal?

The Bollinger Band reversal is a mean-reversion strategy that looks for the price to temporarily overextend beyond its typical range before snapping back inside.It consists of three lines:

1. An upper band
2. A lower band
3. A 20-period simple moving average (SMA) in the middle.

The Upper band and Lower band are set at a default level two standard deviations from the SMA.When the price closes outside one of the bands, it often signals significant price momentum. This level of momentum is often followed by "move exhaustion” and subsequently pulls back to a more usual state. If the next move returns price inside the bands, this may offer a possible reversal opportunity. This setup can happen on any timeframe on any asset.As always with any chart pattern, the pattern can only be thought of as complete when there is a confirmation candle. Confluence factors such as where the candle sits in relation to the range (e.g., in the top half for a bullish trade) and increased volume are often considered part of a complete trading plan in the Bollinger Band reversal setup.

Bearish Bollinger Band Reversal

A bearish reversal occurs when the price moves sharply above the upper band, showing extreme buying pressure, but then closes back inside the band. This can suggest the price may have become overextended, and sellers are attempting to regain control.

• A: Prior advance (bull candles) → strong upward momentum pushing price above the upper Bollinger Band.
• B: Over-extension → a candle closes outside the band, showing unsustainable momentum.
• C: Re-entry with confirmation → a subsequent bearish candle closes back inside the band, confirming the reversal.

The EURJPY 30-minute chart below shows two examples of this setup in action:

Bullish Bollinger Band Reversal

A bullish reversal can be seen on a chart when the price falls below the lower band, showing extreme selling pressure, but then closes back inside the lower band. This suggests that the downward trend in price is becoming exhausted, and buyers are stepping in.

• A: Prior decline (bear candles) → strong downward momentum pushing price below the lower Bollinger Band.
• B: Over-extension → a candle closes outside the band, showing unsustainable downside pressure.
• C: Re-entry with confirmation → a subsequent bullish candle closes back inside the band, validating the reversal.

The Gold Futures CFD 1-hourly chart below shows two examples of this setup in action:

Stop Placement and Exits

Initial risk management stops are generally placed just beyond the candle that closed outside the band:

• In bearish setups: the stop goes above the high of the candle that closed outside the upper band.
• In bullish setups: the stop goes below the low of the candle that closed outside the lower band.

Exit strategies often include:

• Using the 20-period SMA (the “mean” in the mean reversion) as a potential profit target or signal to trail the initial stop level.
• Using a set risk-to-reward ratio, such as 2:1.

Final Thoughts

The Bollinger Band reversal is a popular mean reversion strategy that takes advantage of price extremes. Traders who are developing a formal trading plan with this setup wait for a close outside the bands, a re-entry of price inside the bands (in the opposite direction), and a confirmation candle.In essence, traders are attempting to capitalise on the pullback.It is important to note that price can “walk the bands” for an extended time, so risk management with stop placements should be part of any plan using this setup.Practicing across different market conditions, asset classes, and timeframes will help identify where Bollinger Band reversals are most effective and how best to integrate them into your trading toolbox.

The outside bar is a powerful price action pattern that often signals a potential reversal. Unlike single-wick setups such as a pinbar strategy, the outside bar forms when a candle’s high and low both exceed those of the prior candle, effectively “engulfing” it completely.This wide-ranging bar represents a change in buying or selling pressure and illustrates the decisive battle, with one side clearly emerging stronger by the close. For traders looking at reversal setups, this pattern may provide a clear structural clue that market sentiment has shifted significantly.

Bearish Outside Bar

A bearish outside bar occurs at the end of a bullish upswing in price and sellers move in to overwhelm any buyer volume that is left in the market. The outside bar pushes above the prior candle’s high but then collapses through its low, closing below the low of the previous candle.This sudden failure at higher prices can often signal price move exhaustion of the uptrend and may be the start of a bearish reversal.

• A: Prior advance (bull candles) → strong upward movement into resistance.
• B: Outside bar (bearish close) → candle exceeds both high and low of previous candle, closing down.
• C: Confirmation candle (bearish close) → follow-through selling that validates the reversal.

The NZDUSD 1-hourly chart below shows two examples of this setup in action:

Bullish Outside Bar

A bullish outside bar appears after a decline when buyers step in aggressively. The candle drives below the prior low but then rallies strongly, closing higher and engulfing the prior candle.This shift signals that selling pressure has been absorbed, and buyers are likely taking control.

• A: Prior decline (bear candles) → downside momentum into support.
• B: Outside bar (bullish close) → candle exceeds both high and low of previous candle, closing up.
• C: Confirmation candle (bullish close) → follow-through buying that confirms the reversal.

The AUDJPY daily chart below shows two examples of this setup in action:

Stop Placement and Exits

A logical stop placement that indicates your trading idea may not have gone as you had hoped it might, and may be a placement beyond the extreme of the outside bar. Therefore:

• In bearish setups, a stop is placed above the high of the outside bar.
• In bullish setups, a stop is placed below the low of the outside bar.

Common additional exit approaches may include:

• Targeting the next key support/resistance zone,
• Using a fixed risk-to-reward ratio (e.g., 2:1 or 3:1),
• Or trailing stops behind subsequent highs/lows as the price moves in your desired direction to capture extended moves whilst locking in profit,

Final Thoughts

The outside bar is a clear visual signal that suggests a change in the balance of buyers versus sellers, where one side overwhelms the other. It may often offer a high probability of follow-through when it appears at significant levels of support or resistance.Like all setups, outside bars are fallible. For example, choppy markets can generate multiple false signals, so combining the pattern with context trend alignment, confirmation candles, and other confluence factors such as increased volume may help improve signal reliability.As always, it is worth reinforcing that an entry set alone will rarely be successful unless you have robust and unambiguous rules around the primary price action of an outside bar.Testing what these factors are and which confluence factors may work for you across different markets and timeframes is critical in creating a complete trading strategy. Only then should traders add the outside bar to their price action toolbox.

Rather than looking for a reversal, fractal breakouts use the last fractal high (in an uptrend) or last fractal low (in a downtrend) as confirmation of a trend after a retracement in priceIt is a continuation strategy designed to capture momentum once the price has confirmed direction. When price breaks beyond the most recent fractal, it signals that the prevailing trend has the strength to continue.

Bullish Fractal Breakout

A bullish fractal breakout occurs when price pushes above the last swing high (marked by a fractal). This indicates buyers have overcome the previous barrier, and the uptrend may continue after a small pullback in price.Confirmation is strengthened when the breakout candle also closes above both the 14 EMA and the 200 EMA, showing alignment of short-term momentum with long-term trend direction.

A: Prior uptrend (bull candles) → sustained buying pressure pushing toward resistance.B: Fractal high → the last swing high marked by a fractal, acting as a breakout trigger.C: Breakout candle → strong bullish candle closing ABOVE the fractal high (and ideally above both 14 EMA and 200 EMA).You can see a real chart example of this on the 1-hourly Gold (XAUUSD) CFD chart:[caption id="attachment_713057" align="aligncenter" width="722"]

Red squares show the last fractal of note. “E” shows where the entry points could be placed[/caption]

Bearish Fractal Breakout

A bearish fractal breakout occurs when price pushes below the last swing low (marked by a fractal). This shows that sellers have reconfirmed control after a small retracement, and the downtrend is likely to continue.As with the bullish version, the signal is considered stronger if the breakout candle also closes below both the 14 EMA and the 200 EMA.

A: Prior downtrend (bear candles) → sustained selling pressure pushing toward support.B: Fractal low → the last swing low marked by a fractal, acting as a breakout trigger.C: Breakout candle → strong bearish candle closing BELOW the fractal low (and ideally below both 14 EMA and 200 EMA).You can see a real-world example of this on the 1-hourly EURUSD chart: [caption id="attachment_713059" align="aligncenter" width="793"]

Red squares show the last fractal of note. “E” shows where the entry points could be place[/caption]

Stop Placement and Exits for Fractal Breakouts

Stops are logically placed on the opposite side of the breakout fractal:

• For bullish breakouts: The stop goes below the breakout candle or below the prior swing low.
• For bearish breakouts: The stop goes above the breakout candle or above the prior swing high.

Exits can be managed by:

• Targeting the next logical resistance (bullish) or support (bearish) level
• Using a fixed risk-reward ratio (e.g., 2 or 3:1)
• Trailing stops along a moving average (e.g., the 14 EMA).
• Variation: Some suggest a close beneath this (rather than just a touch) may be worth exploring as a variation.

The combination of fractals with moving averages can assist in avoiding weaker signals, but a failure to follow through on this concept is at the basis of exit approaches.

Final Thoughts

The fractal breakout setup is a clean and structured way to trade with the trend. It provides confirmation that buying pressure still exists, even after a recent pullback in price. By waiting for price to confirm beyond the last fractal point, rather than the common “buy on the dip,” you can avoid premature entries and align with the story that price action is telling you.Adding moving average filters, such as the 14 EMA for momentum and the 200 EMA for long-term bias, can significantly improve reliability, though different combinations may suit different market types and timeframes.Like all strategies, it will not always go in your favour, and even if it does, you should endeavour to reduce the amount of “give-back” of potential profit. Breakout ideas can fail, especially in choppy conditions. Risk management and unambiguous pre-defined exit criteria are essential — the only real failure is when you fail to have these in place or fail to execute your risk management.

The pinbar reversal is one of the most-used price action signals in trading. It reflects a battle between buyers and sellers where one side attempts to push the market further in their favour, but is met with an observable and often strong rejection. The resulting full pinbar candle leaves a long “wick” showing where price was rejected, and usually has a small body showing where it finally closed.It suggests that momentum has shifted — traders tried to push through support or resistance but were overwhelmed by opposing pressure. This makes the pinbar a valuable signal when it forms at key levels.

Bearish Pinbar Reversal

A bearish pinbar forms after price has been moving upwards to a resistance level, but despite a test during the life of a candle, ultimately fails to hold. The long upper wick shows rejection of higher prices, suggesting sellers could be taking control:

A: Prior advance (bull candles) → strong push into a resistance zone.B: Pinbar (long upper wick) → rejection of higher prices as sellers absorb demand.C: Confirmation candle (bearish close) → follow-through selling that validates the reversal and closes BELOW the pinbar candle body.You can see a real-world example of this on the BTCUSD - 1 hourly chart:[caption id="attachment_712324" align="aligncenter" width="582"]

Entry point at ''E'' as confirmation candle close below pinbar body is needed.[/caption]

Bullish Pinbar Reversal

A bullish pinbar forms after the price has been moving downwards into support, but fails to hold below that level. The long lower wick shows rejection of lower prices, suggesting an absence of further selling pressure, with buyers expecting a bounce of the rejected support level.

A: Prior decline (bear candles) → strong push down into a support zone.B: Pinbar (long lower wick) → rejection of lower prices as buyers absorb selling.C: Confirmation candle (bullish close) → follow-through buying that confirms the reversal and closes ABOVE the pinbar candle body.You can see a real-world example of this on the USDJPY - 30-minute chart:[caption id="attachment_712327" align="aligncenter" width="614"]

Strong pinbar reversal with confirmation candle immediate after pinbar. Entry at E at candle close.[/caption]

Stop Placement and Exits for Pinbar Set-ups

Risk management is critical when trading pinbar setups. A common approach is to place the stop-loss beyond the pinbar wick (above the upper wick in a bearish pinbar, or below the lower wick in a bullish pinbar).This ensures if the market pushes past the level of rejection, the original trading idea is no longer valid, and an exit would likely be wise. For other general exits, traders will often:

• Target the next logical support or resistance zone,
• Use a fixed risk-to-reward ratio (e.g., 2:1 or 3:1),
• Or trail stops behind subsequent swing highs/lows to capture larger moves.

As with all trading strategies, the key is consistency in action. Exits should be planned before entering the trade, not improvised on emotional whims during the life of the trade.

Final Thoughts

The pinbar reversal setup captures shifts in market sentiment in a clear, visual way. Its popularity amongst traders is a reflection of its successes and its relative simplicity, even for less experienced traders. By combining context (support/resistance zones), structure (A/B/C sequence), and disciplined risk management, traders can use pinbars as part of a robust price action strategy.However, it is worth noting that not every pinbar is significant. The most reliable signals occur at meaningful levels, with confirmation from the next candle. Invest some of your time practicing, seeing how many you can spot on various historical charts (and of course, make notes on what happened next) to build confidence in recognition before trading them live.

Market Character is the big sister of Market Structure. While Market Structure can show the framework of price highs and lows, Market Character reveals the behaviour of price moves in greater detail.Market character takes into account the speed of price movement, changing volatility, and the level of conviction behind the move.The combination of Break of Market Structure (BOS) and Change in Market Character (CIMC) can form a powerful duo for reading price action with greater clarity and understanding.

What is Market Character?

If market structure is about the price map over a period of time — indicating the formation of highs, lows, and swings — then market character is about the personality of price movement during the life of such a trend.Two markets can look similar in structure but may have behaved very differently over the same time period.One may have trended relatively smoothly with measured impulses to the upside and shallow retracements in price before trend continuation, whereas the other may be choppier in nature, hesitating regularly, with more frequent false breaks. This 'how it moves' is what we mean by character.Key aspects of market character include:

• Momentum: Are moves strong and one-sided, or hesitant?
• Volatility: Are price ranges expanding or compressing?
• Reaction to levels: Do support and resistance break cleanly or have frequent and prolonged pauses?
• Consistency: Are breakouts following through or reversing and forming a series of false breakouts?
• Session tone: Are there relationships associated with different times of the trading day consistent with new session times? e.g., start of European or US sessions.

BOS and CIMC in Tandem

Break of Market Structure (BOS) occurs when the old pattern of swings is violated. For example, when an uptrend shows its first lower low. Change in Market Character (CIMC) is the confirmation that the way the market moves has shifted. For example, momentum may slow, volatility may show changes, or support/resistance breaches may be more/ less compelling in nature. A BOS without a change in character is often a false alarm. Whereas a BOS followed by a CIMC is a much stronger sign of a genuine shift.

Momentum Shifts

In a strong uptrend, price rallies are invariably strong, and pullbacks or price retracements are shallow. If rallies start weakening while retracements deepen or show a weaker recovery, momentum may be fading.Why it matters: Weakening momentum makes trend continuation less reliable.How to confirm: A flattening moving average slope or MACD histograms decreasing in size or signal line crosses over the histogram level (when in a long trade and vice versa for short), suggests that momentum is running out.

Volatility Regime Change

Markets alternate between calm, controlled moves and fast, wide swings. A sudden shift is a character change.Why it matters: Stop placement and expectations must adapt to the current market normal; otherwise, trades may be prematurely closed due to increased market noise.How to confirm: ATR rising shows volatility expansion; ATR falling shows compression. Using an ATR multiple for stop placement accounts for this volatility change. Bollinger Bands placed on your chart may offer another visual cue as the bands show narrowing or widening as volatility changes.

Reaction to Key Levels

Markets that have previously rewarded breakout trades may start to reject new breakouts and snap back into a previous price range. They will then limp through the level (often with reduced volume), suggesting buying or selling pressure may not have the required levels to produce a sustained move. How to confirm: The number one sign of rejection is if a candle closes back in range (even if earlier in the candle showed potential promise). Volume is also a strong indicator. If volume is lacking or price fails to follow through on a single slightly higher volume bar, then character may have shifted.

Liquidity and Session Tone

Markets behave differently at different times of day. A shift aligned with session opening times is often a change in character as new information comes around these times, and a different set of traders enter the market.Why it matters: The 'best time to trade' may change depending on the instruments and timeframe(s) you are trading, How to confirm: Session indicators or volume profiles can highlight which hours show the strongest moves. Measuring relative volume may be worth exploring, i.e., comparing the current volume with the standard profile for that day and time.

Final Thoughts

A Break of Market Structure (BOS) is your early warning that the pricing story may be changing. A Change in Market Character (CIMC) is confirmation that the behaviour has shifted, and a new set of opportunities could be developing.Using both together can give clear clues as to whether those potential opportunities add weight to your thinking or are worth trading.