Your complete day-by-day guide to Australian medal chances and market-moving moments during the Milano Cortina Winter Olympics.
Quick Facts
- Opening Ceremony: 6:00 am, 7 February AEDT (8:00 pm, 6 February Milan).
- Prime viewing window: 4:00 am to 2:00 pm AEDT daily coincides with pre-market and ASX trading hours.
- Medal ceremonies: Typically run from 6:00 am to 7:00 am AEDT. Perfect for pre-market position adjustments.
- 53 Australian athletes competing: The second-largest Australian Winter Olympic team ever, with 10 genuine medal contenders.
GO Markets Olympic Schedule
Olympic Schedule
All times shown in AEDT
Opening Ceremony + first medals - Saturday, February 7
Opening Ceremony at breakfast time, then the first gold medal awarded in primetime on Saturday.
Harry Laidlaw represents Australia in the Men's Downhill, the Games' first Gold medal event, while cross-country skiers Rosie Fordham and Phoebe Cridland compete late Saturday night.
This same-day pairing of ceremony and first medals creates maximum media saturation, with a full weekend news cycle processing before Monday's ASX open.
Key events
- Opening Ceremony: 6:00 am AEDT
- Men's Downhill Final (first gold medal of the games): 9:30 pm AEDT
- Women's 10km + 10km Skiathlon: 11:00 pm AEDT
For traders
- NEC (Nine Entertainment): Double viewership event. Opening Ceremony 6:00 am Saturday, lines up for the peak morning TV audience. First medals at 9:30 pm are a primetime Saturday night.
- Italian equities (FTSE MIB): Historically underperform during domestic Olympics. Turin 2006 saw -2.1% during the Games.
- STLA (Stellantis): ESG headline risk if environmental groups target the ceremony.
- Apparel sponsor arbitrage: If a non-favourite wins Men's Downhill, their sponsor sees average +2.3% pop (PyeongChang 2018, Beijing 2022 data).
First medals continue - Sunday, February 8
The medal rush continues on Sunday as 19-year-old Valentino Guseli takes flight in Men's Snowboard Big Air, offering Australia an early podium chance in one of the Games' most visually spectacular events.
With the ceremony glow still fresh, Guseli's performance sets the tone for Australia's snowboard campaign and could influence Monday's ASX open positioning for action sports stocks.
Key events
- Men's Snowboard Big Air Final (Valentino Guseli): 5:30 am AEDT
- Women's Normal Hill Individual Final: 5:57 am AEDT
For traders
- MNST (Monster Beverage): Action sports sponsor, benefits from multi-athlete Olympic presence.
- FL (Foot Locker), ZUMZ (Zumiez): Youth retail action sports exposure. Guseli gold could create a temporary buzz.
Monday, February 9
A rare quiet day in Australia's Olympic calendar. No Australian medal events are scheduled, making this a pure observation day for traders.
Monitor how Guseli's weekend result is processed through Monday's ASX open, and position ahead of Tuesday's Coady showdown.
Tuesday, February 10
Tess Coady attempts to upgrade her 2022 bronze to gold in Women's Snowboard Big Air. The Tuesday morning timing offers traders a potential pre-market positioning window, though Coady's modest mainstream profile limits exposure compared to the moguls stars on the following day.
Key events
- Women's Snowboard Big Air Final: 5:30 am AEDT
For traders
- FL (Foot Locker), ZUMZ (Zumiez): Youth retail. Coady gold could create a temporary buzz.
- MNST (Monster Beverage): Less volatile, general action sports sponsor.
Wednesday, February 11
The calm before Jakara Anthony. No Australian events on Wednesday means traders spend the day positioning for the biggest moment of the Games: Anthony's moguls final just past midnight.
Moguls Finals - Thursday, February 12
The biggest moment of the Games for Australia arrives just after midnight on Wednesday with Jakara Anthony defending her Olympic crown in the Women's Moguls Final.
As the nation's brightest gold medal hope with 26 World Cup victories, Anthony's 12:15 am performance is the single highest-impact potential event for NEC and VFC stocks across the entire Olympic fortnight.
Matt Graham also chases his first Olympic gold at 10:15 pm Thursday night. Both events carry high NEC and VFC volatility potential.
Key events
- Women's Moguls Final (Jakara Anthony): 12:15 am AEDT
- Men's Moguls Final (Matt Graham): 10:15 pm AEDT
For traders
- NEC (Nine Entertainment): Monitor overnight results and viewership for Thursday open direction.
- VFC (VF Corp/North Face): Sponsors both athletes. A double medal could bring a larger impact.
- Defending champion volatility: An Anthony loss could create higher emotional swings.
- Social sentiment: Track Twitter/Google Trends Thursday morning to gauge the magnitude of Anthony’s performance.
Friday, February 13
Snowboard cross takes centre stage with two Australian medal chances bookending Friday's trading day.
Adam Lambert's overnight final sets the morning open, while Josie Baff's evening showdown takes the Aus prime time slot.
Key events
- Men's Snowboard Cross Finals: 12:56 am AEDT
- Women's Snowboard Cross Finals: 7:30 pm AEDT
For traders
- NEC sentiment gauge: If Lambert medals Fri morning and Graham medaled Thu night, it could create positive momentum.
Jakara Anthony competes - Saturday, February 14
Jakara Anthony goes for the double in Saturday night's Women's Dual Moguls Final.
If she claims gold Thursday and again here, the "double gold Jakara" narrative writes itself, offering geometric rather than linear media value.
Key events
- Women's Dual Moguls Final (Jakara Anthony): 9:46 pm AEDT
For traders
- NEC narrative power: "Double gold Jakara" could draw in more casual viewers.
- If Anthony silver/bronze Thu: Redemption story potential.
- Weekend timing: Saturday night result = Monday ASX gap.
- Format risk: Monitor qualifying rounds; if margins are greater than 1 second (blowouts), engagement could drop.
Sunday, February 15
A quiet Sunday offers redemption arcs and low-impact action. Brendan Corey's morning short track effort carries minimal stock relevance, while Matt Graham's late-night dual moguls final provides a second medal chance after Friday's traditional event.
Key events
- Short Track Speed Skating 1500m Final: 8:42 am AEDT
- Men's Dual Moguls Final: 9:46 pm AEDT
For traders
- VFC second opportunity: If Graham misses on Friday’s moguls, dual moguls redemption is possible.
Monday, February 16
Harry Laidlaw returns to the slopes for late Monday night slalom action, but alpine skiing holds minimal sway over Australian audiences.
This is a placeholder day in the trading calendar, with markets more focused on digesting the weekend moguls results and positioning for Tuesday's monobob final.
Key events
- Men's Slalom: 11:00 pm AEDT
Bree Walker competes - Tuesday, February 17
Bree Walker could make Olympic history as she competes in the Women's Monobob Final, chasing Australia's first-ever bobsleigh medal.
While the narrative is powerful, the commercial reality is that bobsleigh has no retail sponsor footprint, limiting direct stock plays.
Key events
- Pairs Figure Skating Final: 6:00 am AEDT
- Women's Monobob Final: 7:06 am AEDT
For traders
- NEC: Bobsleigh historically gets low ratings, but a Walker gold could provide value as an Australian-first.
Wednesday, February 18
Veterans Laura Peel and Danielle Scott take centre stage on Wednesday night in an event with proud Australian history (2 golds since 2002). However, aerials' niche appeal and late-night timing may limit market impact.
Key events
- Women's Aerials Final: 9:30 pm AEDT
- Women's Slalom Final: 11:30 pm AEDT
For traders
- NEC: If either medals, potential for a small sentiment boost.
- VFC exposure: Limited potential as aerials athletes are less commercially developed.
Thursday, February 19
Thursday night aerials effort is a low-impact finale event with minimal medal expectation for Australian Reilly Flanagan, and even less market relevance.
Scotty James' Saturday halfpipe showdown is the real conversation as the games begin winding down, although a medal run from Flanagan could create an underdog narrative.
Key events
- Men's Aerials Final: 9:30 pm AEDT
Friday, February 20
The final calm before Scotty James' legacy-defining Saturday. Set up day for James' 5:30 am Saturday halfpipe final, the Games' last major potential volatility event for an Aussie athlete.
Scotty James competes - Saturday, February 21
Scotty James' legacy moment arrives Saturday morning. He’s represented Australia at five Olympics, with two medals and zero golds. This is his final chance and brings with it the Games' most emotionally charged event, and the last major trading catalyst before Monday's Closing Ceremony.
Key events
- Men's Snowboard Halfpipe Final (Scotty James): 5:30 am AEDT
- SkiMo Mixed Relay: 11:30 pm AEDT
For traders
- NEC: Potential weekend delays on price discovery. If James gold Saturday.
- NKE (Nike): Potential halo effect from gold via action sports lift.
- Guseli wildcard: Valentino is also competing (his second event after Big Air, Feb 8). A dual medal could create narrative amplification.
Sunday, February 22
Sixteen-year-old Indra Brown takes the Sunday morning spotlight in Women's Freeski Halfpipe, facing off against favourite Eileen Gu (CHN) in what could become a Gen-Z brand inflection point.
Key events
- Women's Freeski Halfpipe Final (Indra Brown): 5:30 am AEDT
- Two-Woman Bobsleigh Final: 7:05 am
For traders
- Mon-Tue watch: Monitor which brands announce Brown signings.
- MILN (Global X Millennials ETF): Action sports retailers, social platforms exposure for Gen Z.
Closing Ceremony - Monday, February 23
The curtain falls on Milano Cortina 2026 with Monday morning's Closing Ceremony, and history says this is where euphoria dies.
- Men's Ice Hockey Final (NHL Superstars): 12:10 am AEDT
- Closing Ceremony: 6:00 am AEDT
Markets to watch:
- French Alps 2030 rotation: Closing features handover to France.
- Australian medal count: If greater than 4 medals (Beijing total), the government may increase 2030 winter sports funding.
- Ice Hockey Final: NHL players compete for the first time since 2014. Major US/Canada viewership means a potential CMCSA boost.
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