ข่าวสารตลาด & มุมมองเชิงลึก
ก้าวนำตลาดด้วยมุมมองเชิงลึกจากผู้เชี่ยวชาญ ข่าวสาร และการวิเคราะห์ทางเทคนิค เพื่อเป็นแนวทางในการตัดสินใจซื้อขายของคุณ.

Expected earnings date: Wednesday, 28 January 2026 (US, after market close) / early Thursday, 29 January 2026 (AEDT)
Key areas in focus
Advertising (Family of Apps)
Advertising remains Meta’s dominant revenue driver. AI-driven ad targeting, Reels monetisation, and engagement efficiency can be important contributors to revenue growth and may support advertiser outcomes, noting results can vary by advertiser, format, and market conditions.
User engagement and monetisation
Engagement trends across Facebook, Instagram, WhatsApp, and Threads remain closely watched as indicators that can influence monetisation assumptions and medium-term expectations.
Artificial intelligence
Meta views AI as a foundation for content discovery, advertising performance, and the development of generative tools. Markets may continue to evaluate whether AI-driven gains offset the level of infrastructure and data centre investment required to support these projects.
Reality Labs
Reality Labs remains loss-making. Management continues to frame AR/VR and metaverse-related platforms as long-term strategic investments, while acknowledging continued operating losses and a drag on earnings performance.
What happened last quarter
Meta’s most recent quarterly update highlighted strong revenue growth alongside ongoing investment themes.
The company’s reported (GAAP) net income and EPS reflected a one-time, non-cash income tax charge disclosed in the earnings materials, while management commentary also emphasised cost discipline and investment priorities.
Operating margins expanded year-on-year, despite elevated AI-related investment.
Last earnings key highlights
- Revenue: US$51.24 billion
- Earnings per share (EPS): US$1.05 (GAAP)
- Advertising revenue: US$50.08 billion
- Operating margin: 40%
- Reality Labs operating loss: about US$4.43 billion
How the market reacted last time
Meta shares fell in after-hours trading after the release. Commentary at the time highlighted strong top-line outcomes, alongside investor focus on the outlook for spending and the pace of AI and infrastructure investment.
What’s expected this quarter
Bloomberg consensus points to continued year-on-year revenue growth, led by advertising, with operating margins expected to remain elevated despite ongoing AI and infrastructure expenditure.
Bloomberg consensus reference points (January 2026)
- Revenue: about US$41 to US$43 billion
- EPS: about US$4.80 to US$5.10 (adjusted)
- Advertising growth: high-teens year on year (YoY)
- Operating margin: expected to remain above 40%
- Capital expenditure (capex): elevated, reflecting AI and data centre investment
*All above points observed as of 23 January 2026.
Expectations
Sentiment around Meta Platforms may be sensitive to any disappointment around advertising demand, margin sustainability, or the scale of ongoing investment in AI and Reality Labs.
Recent price action suggests that some market participants appear to be pricing in a relatively constructive earnings outcome, which can increase sensitivity to negative surprises.
Listed options were pricing an indicative move of around ±3% based on near-dated options expiring after 28 January and an at-the-money options-implied ‘expected move’ estimate.
Implied volatility was about 31% annualised into the event, as observed on Barchart at 11:00 am AEDT on 23 January 2026.
These are market-implied estimates and may change. Actual post-earnings moves can be larger or smaller.
What this means for Australian traders
Meta’s earnings may influence near-term sentiment across US technology indices, particularly the Nasdaq, with potential spillover into broader global equity risk appetite and index-linked products traded during the Asia session after the release, which can be volatile and unpredictable following earnings events.
Important risk note
Immediately after the US close and into the early Asia session, Nasdaq 100 (NDX) futures and related CFD pricing can reflect thinner liquidity, wider spreads, and sharper repricing around new information.
Such an environment can increase gap risk and execution uncertainty relative to regular-hours conditions.


The UK has had to deal with recessionary fears, sky high energy prices, a cost-of-living crisis, and a breakdown in political leadership. This has caused the GBP to fall to lows not seen since the last century. The British economy has also had to deal with a potential liquidity crisis caused by some of the large UK retirement funds almost bringing down the UK economy however with some support from the Bank of England the situation has in the short term been resolved.
The political pressures have also eased somewhat with Liz Truss stepping down and Rishi Sunak taking over the role of Prime Minister, which may further support the potential for a reversal and show o strength in the pound. With the price so beaten down at some stage it will have to turn around. The question is this reversal about to occur?
Technical Analysis On the weekly chart, the price has been ranging between 1.4369 and 1.1985. Earlier this year the price dropped below the bottom of the range for second time with the only other time being the initial stages of the pandemic. The lower bounds of the range present a potential target if the reversal is validated.
The price has finally started higher and the strength of the weekly candles and the volume supporting the price action indicates that supply is being depleted. The risk for a potential reversal is just how aggressive the long-term moving averages are to the sell side. Both the 50- and 200-week moving averages are still pushing to the downside.
The daily chart shows an interesting picture. The price of the pair is clearly coiling and almost ready to break out of its consolidation. If the price can break out it may provide a short-term target of 1.19853 may provide a potential price to take profit.
With volatility seemingly settling around the UK's economy, the potential for a reversal remains, which may only improve the prospects for the Pound.


Coca-Cola tops Wall Street Q3 estimates The Coca-Cola Company (NYSE:KO) reported Q3 financial results before the market open on Tuesday. The US beverage company posted solid results for the quarter, beating Wall Street analyst estimates for both revenue and earnings per share (EPS). Revenue reported at $11.063 billion (up by 10% year-over-year) vs. $10.52 billion expected.
EPS at $0.69 per share (up by 7% year-over-year) vs. $0.637 per share estimate. ''Our strong capabilities and consumer insights continue to help us win in the marketplace,'' Coca-Cola CEO, James Quincey said in a press release. ''Our business is resilient amidst a dynamic operating and macroeconomic environment. We are investing in our strong portfolio of brands, which is a cornerstone of our ability to deliver long-term value for our stakeholders,'' Quincey added. Shares of Coca-Cola were up by around 1% on Tuesday, trading at $58.49 a share.
Stock performance 1 month: +3.39% 3 months: -7.78% Year-to-date: -1.55% 1 year: +7.01% Coca-Cola price targets Deutsche Bank: $59 Wedbush: $63 Morgan Stanley: $68 Credit Suisse: $64 Wells Fargo: $66 HSBC: $76 UBS: $72 JP Morgan: $70 Coca-Cola is the 30 th largest company in the world with a market cap of $251.88 billion. You can trade The Coca-Cola Company (NYSE:KO) and many other stocks from the NYSE, NASDAQ, HKEX, ASX, LSE and DE with GO Markets as a Share CFD. Sources: The Coca-Cola Company, TradingView, MetaTrader 5, Benzinga, CompaniesMarketCap


Tesla Inc. (NASDAQ:TSLA) reported its Q3 financial results after the closing bell on Wednesday. World’s largest automaker exceeded earnings per share (EPS) estimates for the quarter but fell short on revenue. Revenue reported at $21.454 billion (up by 56% year-over-year) vs. $21.982 billion expected.
EPS at $1.05 per share (up by 69% year-over-year) vs. $1.001 per share estimate. ''The third quarter of 2022 was another strong quarter with record revenue, operating profit and free cash flow. In the last 12 months, our free cash flow exceeded $8.9B. Our operating margin reached 17.2% in Q3.
We achieved an industry-leading operating margin' while encountering material headwinds YoY. Raw material cost inflation impacted our profitability along with ramp inefficiencies from Gigafactory Berlin- Brandenburg, Gigafactory Texas and 4680 cell production. Also, the U.S.
Dollar (USD) continued to strengthen compared to all other major currencies in our markets.'' ''We remain focused on increasing vehicle production as quickly as possible, by increasing our weekly build rate in Fremont and Shanghai and progressing steadily through the production ramps in Berlin and Texas. Logistics volatility and supply chain bottlenecks remain immediate challenges, although improving. We continue to believe that battery supply chain constraints will be the main limiting factor to EV market growth in the medium and long terms.
Despite these challenges, we expect to continue to deliver every vehicle produced while maintaining strong operating margins,'' Tesla said in a letter to shareholders. Bank of America raised its price target for Tesla from $315 to $325 on Wednesday. "In light of capital markets volatility, we would note that Tesla’s self-funding status is a notable advantage versus some start-up EV automaker competitors," the bank said in a note to investors. The stock was down by around 3% on Thursday, trading at $214.80 a share.
Stock performance 1 month: -26.10% 3 months: -21.51% Year-to-date: -39.46% 1 year: -28.44% Tesla price targets Bank of America: $325 Deutsche Bank: $355 Wedbush: $300 RBC Capital: $325 Wells Fargo: $230 Morgan Stanley: $350 Mizuho: $370 Goldman Sachs: $333 Tesla is the 6 th largest company in the world with a market cap of $668.42 billion. You can trade Tesla Inc. (NASDAQ:TSLA) and many other stocks from the NYSE, NASDAQ, HKEX and the ASX with GO Markets as a Share CFD. Sources: Tesla, TradingView, MetaTrader 5, Benzinga, CompaniesMarketCap, Twitter


The USD had a pullback in recent days as equities have rebounded allowing for other strong currencies such as the CHF to see From a technical perspective the chart shows some interesting price action that may indicates an important inflection point for the price. On the weekly chart, the price has been in a long-term range between 0.87 CHF and 1.03 CHF. With the USD being so strong over the last year, the price has been consolidating towards the top of the range.
The weekly chart also shows an important pattern forming which is a golden cross. This is when the shorter, (50 week Moving average) crosses over the longer (200 week moving average) which is usually a signal of the Bears taking control. However, looking at past price history this golden cross has not been a particularly accurate indication of a strong rise in price.
Rather it indicates just how choppy the price action is. On the shorter, daily time frame, the price has had a significant sell off to begin this week. Twice, the price has failed to break out of this range, and therefore the price may fall back down to the bottom of the range or at least test the support at 0.98326.
If the price can drop lower, it may fall right to the bottom of the range. On the other hand, both prior sell offs involved aggressive red sell candles. In this case there has only been one so far.
Therefore, waiting for the next sell candle may provide a good entry signal to go short. Alternatively, if the price can base and consolidate it may indicate that a breakout to the outside is about to occur. With economic data related to inflation still to come, the USD may till rise again supporting a potential break.


The Procter & Gamble Company (NYSE:PG) reported its latest financial results before the opening bell on Wednesday. The largest consumer goods company in the world topped both revenue and earnings per share (EPS) estimates for the quarter – sending the stock price higher at the open. Revenue reported at $20.612 billion (up by 1% year-over-year) vs. $20.33 billion expected.
EPS at $1.57 per share (down by 2% year-over-year) vs. $1.547 per share estimate. ''We delivered solid results in our first quarter of fiscal 2023 in a very difficult cost and operating environment,'' Jon Moeller, CEO of The Procter & Gamble Company said in a press release. ''These results enable us to maintain our guidance ranges for organic sales and EPS growth for the fiscal year despite continued significant headwinds. We remain committed to our integrated strategies of a focused product portfolio, superiority, productivity, constructive disruption and an agile and accountable organization structure. These strategies have enabled us to build and sustain strong momentum.
They remain the right strategies to navigate through the near-term challenges we’re facing and continue to deliver balanced growth and value creation,'' Moeller concluded. The stock was up by around 2% following the latest results, trading at $131.11 a share. Stock performance 1 month: -3.34% 3 months: -7.32% Year-to-date: -19.80% 1 year: -7.10% Procter & Gamble price targets Credit Suisse: $140 JP Morgan: $140 Raymond James: $155 Deutsche Bank: $155 Morgan Stanley: $160 Wells Fargo: $150 Barclays: $154 Truist Securities: $160 The Procter & Gamble Company is the 17 th largest company in the world with a market cap of $313.81 billion.
You can trade The Procter & Gamble Company (NYSE:PG) and many other stocks from the NYSE, NASDAQ, HKEX and the ASX with GO Markets as a Share CFD. Sources: The Procter & Gamble Company, TradingView, MetaTrader 5, Benzinga, CompaniesMarketCap


Mean reversion strategies are some of the simplest trading strategy’s used by sophisticated traders. However, when most traders hear the term, they immediately get confused. So, what is mean reversion and why do traders use it as a strategy?
Mean reversion is the tendency for the price of an asset to move back to its long-term average or mean after explosive moves to the up or downside. Traders can therefor capitalise on the end of these explosive moves by going long when the price has broken down and will revert up to the mean or short when there has been a strong move to the upside and the price will fall back to the mean. This strategy is often compared to trend following strategies in which the price tends to moving solely in one direction over a significant period with traders entering at the lows and exiting at the highs.
Mean reversion strategies can actually be used conjunction with a trend following strategy as trend following strategies will often pullback to the long-term mean. What is the mean? The mean is quite simply the average of a price over a time period.
In trading, the average can often be shown by using a moving average of mid points of ranging price. For instance, on a long term a significant average that is seen as the mean is the 200-period moving average. The 200-period moving average is used so often because of its length.
It provides an average over a significant period of time. Other averages that are often used include the 50 Period moving average and 100 period moving average. All three can be used in different ways to measure different reversions to the mean.
On a shorter timeframe, the Volume Weighted Average Price of VWAP is often used as a short-term measure of the mean as it adjust the price for the volume traded as well. What is the premise behind the strategy? The idea behind the strategy comes from the basic principles of supply and demand.
The price of an asset adjusts up and down until the there is a point of equilibrium or where the buyers and sellers reach a stalemate which then becomes the mean. Economic principals say that over time at some stage this phenomenon must occur. Therefore, even if the price of an asset or exploded, at some stage it will have to revert to the mean.
In addition, this process will occur regardless of the time frame. Over longer time frames, the process will still occur, although it may take much longer. For instance, if looking at the daily/weekly time frame, the process may take days and weeks to eventuate.
The examples below show how a simple mean reversion strategy can bring about large potential gains. Whilst this strategy can be extremely profitable it can also be risky because it can contradict some of the psychology that trading is built on especially in the short term. The mean reversion strategy requires the market to price assets based purely on the long-term supply and demand and markets do not always act rationally.
Emotions such as fear, and anxiety rule the market which lead to price action that can put pressure on these types of strategies. On both examples, after significant price movements towards the upside and downside, the prices peaked or bottomed and then returned to their long term mean indicated by the blue 200 period average.. Utilising a mean reversion strategy can provide high return opportunities for traders who can master the skill and strategy.