Last year was the year of the split. Tech titans like Nvidia, Broadcom, and MicroStrategy all executed 10-for-1 stock splits that sent retail investors (rightly or wrongly) into a buying frenzy. 

But despite multiple major stocks climbing to record-high levels this year — Netflix $1,200, Meta $760, and AutoZone $4,200 — we have yet to see any significant split action in 2025.

Why Companies Split Their Stock

A stock split is financial engineering. It makes individual shares more affordable without changing the company’s underlying value.

When a company executes a 4-for-1 split, shareholders receive four shares for every one they previously owned, while the stock price drops to one-quarter of its pre-split level.

It doesn’t change the overall market capitalisation of the company or anything from a foundational value perspective.

However, it can have some psychological benefits and add flexibility for the company, which can often be enough for markets to rally around it.

Companies typically split their stock for a few key reasons:

Accessibility: High stock prices can deter smaller investors who prefer to buy full shares rather than fractions. A $1,000 stock becomes more psychologically appealing at $100 after a 10-for-1 split.

Liquidity: For the same psychological reasons, lower prices often increase trading volume, and the higher liquidity makes the stock even more appealing for further retail investments and lower-risk traders.

Employee compensation: Splits give greater flexibility when granting employees shares through stock option programs.

Market inclusion: Some indices, particularly the Dow Jones, favour companies with more moderate share prices.

Stock Splits So Far in 2025

Although at a far more measured pace than we saw in 2024, this year has seen some split activity, especially from outside the tech sector.

Four prominent non-tech companies have completed forward splits so far in 2025:

• Coca-Cola Consolidated (COKE): Announced a 10-for-1 split
• O’Reilly Automotive (ORLY): Completed a 15-for-1 split
• Interactive Brokers (IBKR): Executed a 4-for-1 split in June
• Fastenal (FAST): Implemented a 2-for-1 split

However, the tech sector, which dominated split headlines in 2024, has been notably quiet this year.

Next Top Stock Split Candidates

1. Netflix (NFLX) – $1,200+ Per Share

Netflix is the most likely candidate for a 2025 stock split. The company’s share price pushed through the $1,200 barrier for the first time following the release of positive financial results for H1 2025.

Netflix has conducted two stock splits in the past: a 2-for-1 stock split in 2004, and a 7-for-1 stock split in 2015 when its price hit $650 per share — almost half of what it is currently.

Netflix reported 18.9 million new subscribers during Q4 2024  (significantly more than the 8.2 million Wall Street forecast), and its advertising revenue is also expected to double by the end of 2025.

If its momentum continues, Netflix executing a split before the end of the year is highly likely.

2. Meta Platforms (META) – $760+ Per Share

Meta is the only member of the Magnificent Seven stocks to never carry out a split. META currency trades at over $760 — a threshold where many companies regularly consider splitting.

Meta’s winning streak over the past year drove its shares to an all-time high of $790 in August, and it is the top performer in 2025 among the Magnificent Seven.

Meta posted earnings beats of $47.5 billion in revenue in July, well above the $44.83 billion expectation, with earnings per share hitting $7.14 compared to the expected $5.89.

 

There is high speculation that the company could announce its first-ever split before the end of 2025. Its heavy AI spending, including raising 2025 AI expenditures to $66-72 billion, shows Meta’s confidence in its trajectory and would justify a stock split within the next few months.

3. Microsoft (MSFT) – $510 + Per Share

Microsoft currently trades around $510 per share. Its all-time high of $555.45 per share came in July 2025, driven by AI growth and cloud dominance.

Microsoft has executed nine stock splits since going public in 1986, with the most recent occurring in 2003, when shares traded around $48.

The 22-year gap since the last split is the longest drought in the company’s history, with all previous splits occurring below $200 per share.

 

Microsoft is one of only two stocks in the price-weighted Dow Jones Industrial Average trading above $500, alongside Goldman Sachs.

The Dow’s price-weighted structure means higher-priced stocks have disproportionate influence on the index, creating pressure from S&P Dow Jones Indices to maintain balance.

There is also a competitive precedent for Microsoft to split. Its long-time rival, Apple, executed a split in 2020 when its stock was in the $450 range. And other tech giants, such as Nvidia and Broadcom, have also recently split their stocks, setting a strong precedent for Microsoft to follow.

4. Costco Wholesale (COST) – $960+ Per Share

Costco’s consistent growth and near $1000 per share price make it a likely split candidate in the next 6-12 months. 

The company has split its stock multiple times in the past, but its last split was over 25 years ago in 2000. The stock is up 2,780% since then.

Costco’s reported Membership fee revenue increased 10% to $5.3 billion from June 2024 to May 2025, and its overall revenue of $268.78 billion is up 5.94% during the same period.

 

Despite the positive numbers, Costco’s management has remained noncommittal when asked about split plans, making timing uncertain despite the strong financial case.

5. AutoZone (AZO) – $4,230+ Per Share

AutoZone’s current stock price ironically exceeds the cost of many used cars for which it sells parts.

Despite its massive per-share price, AutoZone has avoided splitting since 1994. The company’s share buyback programs have nearly halved the share count in the past ten years, pushing the price higher. 

This massive share price alone puts it firmly on the upcoming split candidate list. However, its history shows that they often delay and defy the split norm.

Stock Splits Are a Result, Not a Cause

Stock splits generate excitement, but they don’t change a business’s fundamental value or the total value of the shares owned by shareholders.

Although research suggests split stocks often outperform broader markets in the 12 months following the announcement, this is generally a correlation, not a causation.

It is the strong business fundamentals that justified the split in the first place that usually lead to market outperformance, rather than the split itself.

Anyone considering these stocks should focus on business fundamentals rather than split speculation.

That said, stock splits can generate hype and serve as catalysts for broader market attention. 

If the marketing strategy around the split is done well, it can help the company generate more interest from retail investors than otherwise anticipated.

Looking Ahead

2025 has seen fewer tech company stock splits than 2024, setting the stage for major announcements in the coming months. Companies like Netflix and Meta face increasing pressure to make their shares more accessible as prices reach new highs.

The next wave of stock splits will likely come from these established leaders whose strong business performance has driven their share prices to split-warranting levels.

Whether these companies ultimately decide to split their stocks remains to be seen, but the fundamental case for each remains strong regardless of corporate actions.

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