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We have spent the last three instalments of this series mapping the plumbing of the 2026 economy: the banks that anchor the capital, the utilities that supply the electrons, and the chipmakers building the silicon. As the April reporting season moves into its final act, attention shifts to the front door.
Meta, Amazon and Apple sit at the point where the AI buildout meets everyday consumers and businesses.
Why return on investment is now the focus
A hard divide, sometimes called the “Great Dispersion”, is opening between companies that enable AI and companies that monetise it. Meta and Amazon are at the centre of a massive capital expenditure (capex) cycle, against an estimated industry-wide spend of roughly US$650 billion to US$700 billion in 2026.
That is why return on investment (ROI) metrics are front of mind.
- Is Meta’s AI-driven ad targeting strong enough to justify its spending programme?
- Is Amazon Web Services (AWS) re-accelerating fast enough to support the custom silicon push?
- Can Apple hold its premium valuation by showing the iPhone 17 cycle is real, even in a more difficult Chinese market?
In 2026, the question is no longer only who can build the data centres. It is who can turn those investments into sustainable, high-margin profit. With energy markets calmer after the recent ceasefire, technology valuations have had some room to breathe. Now the market wants evidence.

Trading terms glossary A - B - C - D - E - F - G - H - I - J - K - L - M - N - O - P - Q - R - S - T - U - V - W - X - Y - Z - P Price-to-earnings ratio (P/E) A company's P/E ratio is calculated by dividing the company’s market value per share by its earnings per share, and is a method for measuring a company’s value. Learn more about P/E ratios Learn more about P/E red flags Parent company Parent company refers to the entity which has a majority or controlling interest in another company, giving it the right to control the subsidiary’s operations. Pip A 'pip' is a measurement of movement in Forex trading; it is the smallest amount that a currency can change.
Pip value The pip value is the value attributed to a single pip move in a Forex (FX) trade. Purchasing managers index (PMI) PMI is an indicator of the health of a particular sector within an economy. Learn more about PMI Portfolio (Investment portfolio) Portfolio refers to the collection of assets held by a trader or trading entity, this can include shares, commodities, bonds, derivatives etc.
Position "Position" refers to an open trade, held by a trader, that is able to incur a profit or loss. Once a trade has been closer or canceled, the trader no longer holds that position. The actual profit or loss of a trade is not realised until the position has been closed.
Position Sizing Learn more about Position Sizing. Power of attorney (POA) Power of attorney gives another person or entity legal authority to act on your behalf. In trading, this means access to financial resources, trading accounts, the ability to open or close trading positions etc.
If POA is given to a legal entity, representatives within that entity authorized to act on your behalf will be listed specifically. Profit and loss (P&L) A profit and loss statement is a financial report summarizing a company’s gross revenue, expenses and profit. It provides traders and investors with a snapshot of how well a company is operating and it's potential to generate profit.
Pullback A pullback is a temporary dip an asset’s otherwise current trend. Not to be confused with a reversal, which is a longer term switch in an assets (previously) trending direction. Put Option A 'Put Options' is a contract giving a trader the right, but not the obligation, to sell a specific amount of an underlying contract, at a specific price, at a specific time.

Trading terms glossary A - B - C - D - E - F - G - H - I - J - K - L - M - N - O - P - Q - R - S - T - U - V - W - X - Y - Z - N Net change Net change refers to the difference between the closing price of the current trading session and the closing price of the previous trading session. This can be positive or negative, and simply represents whether a market is up or down compared to the previous day. Net income Net income is the total amount of profit made by an organization after all expenses, depreciation, amortization, interest, taxes etc. are deducted from it's gross income.
NIKKEI The NIKKEI index is the leading 225 stocks traded on Tokyo's Stock Exchange. Non-current assets Non-current assets are company’s long-term investments of which the full value will not be realized during the current accounting year, such as land holdings. Non-farm payrolls Non-farm payrolls gives monthly statistics describing number of people who are employed in construction, manufacturing and goods companies in the US.
Also referred to as NFP's. Learn more about Non-farm payrolls

Trading terms glossary A - B - C - D - E - F - G - H - I - J - K - L - M - N - O - P - Q - R - S - T - U - V - W - X - Y - Z - M Macro-based A trading strategy driven by macroeconomic factors. Maintenance margin Also known as the "variation margin", the maintenance margin is the amount of funds that must be available to keep a margin trade open. Margin call A margin call is when a broker requests an increase maintenance margin from a trader, in order to keep a leveraged trade open.
A margin call occurs when the percentage of an investor’s equity in falls below the broker’s required amount; this occurs after a position decreases significantly enough in value. Margin calls are charged to limit exposure to the participants, and mitigate risk to the broker. Margin Margin is the amount of funds required to open and maintain a leveraged position. e.g. a $500,000 position leveraged at 500:1 would required $1,000 in funds from the trader.
Margin deposit A margin deposit is the amount a trader needs to put up in order to open a leveraged position. This can also be referred to as the initial margin, or simply as the deposit Market capitalisation A companies market capitalisation is the total market value of the company’s shares on the market. Market capitalisation, or "market cap", is simple way for investors to gauge a company’s size, which can factor into their investment strategy.
Market data Market data refers to live streaming of trade-related data. This information can include market volume, price, bid and ask quotes and more. Marketing data is available on virtually all markets including commodities, shares, indices, FX etc.
Learn more about Market data releases Market maker A market maker is an trader that buys and sells large amounts of a particular asset in order to facilitate liquidity. A maker can institution or individual. Market order A market order is an instruction to a broker from the trader to execute a trade immediately at the current best available price.
This can be a 'buy' or 'sell'. Merger A merger is when two or more companies combine to become a single larger entity. This typically has significant financial implications and effect on the value of the participating companies stock value.
A promising merger will usually resulting in an increase in share prices. Learn more about Mergers MetaTrader MetaTrader is an popular online trading platform used for to trade a wide variety of instruments. MetaTrader 4 and Metatrader 5 versions are available with different tools and tradable assets.
Monte Carlo "Monte Carlo" refers to a method of measuring risk by developing a modelling and predicting future investment prices. This is then used to predict the worst-case loss scenario of an investment. Moving average convergence/divergence The MACD (moving average convergence/divergence) is a technical indicator which aims to identify changes in a share price's momentum.
The MACD helps traders identify possible opportunities around support and resistance levels by collecting data from different moving averages. Learn more about the Moving Average Convergence/Divergence oscillator (MACD). Moving average Often abbreviated to "MA", the moving average is a common indicator in technical analysis, used to examine price movements while reducing the impact of random spikes in an assets price.
Learn more about Moving Averages Multilateral trading facilities MTFs offer investment firms and traders an alternative to traditional exchanges. MTFs typically allow trade of a wider variety markets and equity products, including assets which may not have an official market. Multiplier effect Multiplier effect describes the impact that changes in monetary supply can have on economic activity.
When an government (or potentially company or individual) spends significant money it has a trickle-down effect the businesses and the economy which can have a much wider impact than the initial action.

Trading terms glossary A - B - C - D - E - F - G - H - I - J - K - L - M - N - O - P - Q - R - S - T - U - V - W - X - Y - Z - Kiwi "The Kiwi" is a slang name for New Zealand's Dollar. Key currency Key currencies are stable currencies that don't vary too much, which can be globally used to set exchange rates and support international trade. Examples of key currencies include the U.S. dollar, the British pound, the Euro, the Japanese yen, the Canadian dollar or the Swiss franc.

Trading terms glossary A - B - C - D - E - F - G - H - I - J - K - L - M - N - O - P - Q - R - S - T - U - V - W - X - Y - Z - L Leverage Leverage lets traders multiply their investment without the need to invest additional capital. e.g. If a broker offers 20:1 leverage, with an investment of $1,000 a trader could open a position of $20,000. It is important to note that leverage amplifies both profits and losses, it is critical this be factored in when determining risk and potential losses.
Liabilities Liabilities are a companies debts and financial obligations represented on its balance sheet. This is critical in determining the value of a company when potentially investing and liabilities offset company assets. Limit orders Limit orders execute a trade at a particular level that is more favorable than the marketing price at that time.
Limit down / limit up Limit down is the maximum amount a commodity future may decrease, while limit up is the maximum amount one may increase, in a single trading session. Liquidity (Market liquidity) Liquidity is used in finance to describe how easily an asset can be traded. When there is a high volume of active traders of an asset, there is high liquidity, and it is easier to find buyers and sellers for that asset.
Low liquidity markets can be difficult to trade, as there may not be many buyers and sellers willing to trade at an agreeable price. London Interbank Offered Rate (LIBOR) LIBOR is a daily reference rate based on the interest rates at which banks borrowed unsecured funds from other banks in the London interbank market, however LIBOR is being gradually discontinued. USD-LIBOR has been replaced by SOFR (Secured Overnight Financing Rate) and GBP-LIBOR has been replaced by SONIA (Sterling overnight index average).
Long "Going long" refers to taking a position that makes profit if an asset’s market price rises. Also referred to as "taking a long position". Lot A lot is a standardised group of assets that is traded instead of a single asset.
In the futures markets, lots are referred to as "contract sizes".

Trading terms glossary A - B - C - D - E - F - G - H - I - J - K - L - M - N - O - P - Q - R - S - T - U - V - W - X - Y - Z - J
