While all eyes are on the US AI narrative dominated by Nvidia, Microsoft, and Google, Asia has quietly been moving on AI and is home to some of the world’s most aggressive AI bets.
Quick facts
- SoftBank has committed $41 billion to OpenAI, securing approximately an 11% ownership stake.
- Alibaba plans to invest more than $50 billion in AI infrastructure over the coming years.
- Baidu's Core AI-powered business revenue grew 48% year over year in Q4, with ~70% of search results now AI-generated.
1. SoftBank Group (TYO: 9984)
SoftBank is the most AI-committed company in Asia by capital deployed and ambition. CEO Masayoshi Son has declared the company in "total offence mode," having completed a $41 billion investment into OpenAI for approximately an 11% ownership stake.
Son has also launched a $100 billion initiative aimed at building a vertically integrated AI semiconductor champion (Project Izanagi), repositioning SoftBank as an "AI-era industrial holding company."
SoftBank's fortunes are now deeply tied to the success of OpenAI and Son's ability to execute his semiconductor plan that puts it in direct competition with established players.
What to monitor
- OpenAI's trajectory: Any shift in OpenAI's competitive position, valuation, or path to profitability has direct implications for SoftBank's balance sheet.
- Project Izanagi progress: Watch for partner announcements, funding milestones, and whether Son can attract the engineering and manufacturing talent needed.
- Arm Holdings performance: SoftBank also has a listed stake in Arm. Arm's data centre and AI chip licensing momentum is worth tracking.
- Debt levels and Vision Fund exposure: SoftBank carries significant leverage. Rising interest rates or a correction in AI valuations could pressure the group's net asset value.
2. Alibaba Group (BABA)
Alibaba has committed more than US$50 billion to AI infrastructure, making it one of the largest AI capex programmes in the world.
Its Qwen family of large language models underpins a rebuilt AI-focused cloud platform, and the company has partnered with Nvidia on physical AI projects.
Alibaba Cloud is also the leading cloud provider in China. The key commercial question is whether Alibaba's can convert this cloud leadership into durable revenue growth.
However, it will have to navigate ongoing regulatory scrutiny in China and competition from local rivals like Huawei and ByteDance.
What to monitor
- Cloud AI revenue growth: The clearest signal of whether the $50 billion investment is translating into commercial traction.
- Qwen model adoption: Enterprise and developer uptake of the Qwen model family could be an indicator of Alibaba's AI platform stickiness.
- Regulatory environment: Beijing's approach to large tech platforms and any renewed regulatory action could disrupt execution and sentiment.
- US-China tech tensions: Nvidia partnership activity and access to advanced AI chips could be affected by further export controls.
3. Baidu (BIDU)
Baidu has made the most visible AI transformation of any company on this list. It has released a 2.4 trillion parameter omni-modal model (ERNIE 5.0) with approximately 70% of its search results now delivered as AI-generated rich media.
Beyond search, its Apollo Go robotaxi service is now partnering with Uber to expand into Dubai and the UK.
Its Core AI-powered business generated RMB 11.3 billion in Q4 revenue, up 48% YoY. The question now is whether that momentum is sustainable and whether the robotaxi business can scale economically.
What to monitor
- ERNIE monetisation: Watch for updates on enterprise API revenue and advertising yield improvements driven by AI-generated search.
- Apollo Go expansion: Rider volume growth and cost per ride will indicate whether unit economics are improving.
- Search market share: Competition from ByteDance and emerging AI-native search alternatives in China is a potential structural risk.
4. Tencent Holdings (HK: 0700)
Tencent's AI play is to allocate its GPU capacity to itself. This allows it to convert AI directly into efficiency gains across its ecosystem.
With WeChat's 1.4 billion users providing an unmatched data engine, Tencent is embedding AI across gaming, payments, cloud, and search in a way that is difficult to replicate.
This approach also offers greater resilience against AI chip export restrictions, since the compute stays internal.
The AI upside here is arguably underappreciated because it is embedded rather than a separate segment, which could also mean the market may find it harder to isolate and value that contribution.
What to monitor
- Advertising revenue trends: The most measurable near-term AI benefit is from ad targeting improvements translating into sustained advertising revenue growth.
- WeChat ecosystem AI integration: Watch for new AI-native features within WeChat, including search, mini-programs, and payments, as signals of platform deepening.
- Regulatory and geopolitical risk: Tencent operates under ongoing scrutiny from Chinese regulators and faces restrictions in some Western markets.
5. Kakao (KRX: 035720)
Kakao is South Korea's dominant AI and internet platform, operating KakaoTalk, which is used by approximately 95% of South Koreans.
It is one of the most aggressively AI-focused non-Chinese tech companies in Asia, investing heavily in LLM development and AI-native services.
The domestic dominance of KakaoTalk provides a captive distribution platform for AI products in a way few companies outside China can match. The key question is whether Kakao can monetise that distribution advantage before global competitors close the gap.
What to monitor
- KakaoAI product rollouts: New AI-native features within KakaoTalk and Kakao's broader service suite are the most direct signal of commercial AI progress.
- Cloud division growth: Kakao's cloud business is the infrastructure layer for its AI ambitions. Revenue growth and enterprise customer additions are key metrics.
- LLM competitive positioning: Monitor how Kakao's models benchmark against global and regional peers, and whether Korean enterprise customers are adopting them at scale.
- Corporate governance: Kakao has faced governance-related scrutiny in recent years; any developments here could affect sentiment independently of AI progress.
Bottom line
Asia's AI landscape is far more complicated than a simple "follow the AI spend" narrative suggests.
China's top companies are innovating rapidly but operate under regulatory and geopolitical constraints. Japan's SoftBank is making the biggest single bet, but at a level of concentration risk that demands scrutiny. And South Korea's Kakao offers a differentiated, lower-geopolitical-risk angle.
The AI push in Asia is real. But the range of outcomes across these five names is wide, making it pivotal to understand each company's specific exposure and risk profile, not just its AI narrative.









